Gaming / Web301
MapleStory Universe
Ran a 36-creator program from end to end. 1M+ impressions, 90%+ of creators delivered on time.
Creator ProgramCampaignsWeb3 Gaming
// Nevalence — Jonathan Breeschooten
Growth, partnerships
and creator marketing
— run by someone who's done it.
I'm Jonathan. Seven years in gaming, media and the creator space. I've closed €300K+ in partnerships, led teams of 15+ and run programs with 36 creators. Hired when you need someone in the room who's already done the job — not someone to write a strategy doc.
Growth✦Partnerships✦Creators✦Campaigns✦Leadership✦Operations✦Strategy✦
Growth✦Partnerships✦Creators✦Campaigns✦Leadership✦Operations✦Strategy✦
// 01 — About
What is
Nevalence.
Nevalence is how I work with founders, studios and creators on the things I've actually done — growth, partnerships, creator programs and the operations behind them.
Seven years leading teams of up to 15, hiring across 50+ candidates, running 36-creator programs and juggling 20+ client accounts at once. €300K+ in partnerships closed by sitting at the table, not sending the deck.
The work covers business development, partnerships, creator programs, operations and creative direction. I run it myself instead of handing it to someone junior.
No agency layers. No telephone game. You talk to the person doing the work.
Full founder profile// 02 — Capabilities
What I do.
Most projects pull from a few of these at once. Pick what you need.
01
Growth & Go-to-Market
Positioning, messaging and the systems behind getting new customers. Built around what actually moves revenue, not what looks good in a deck.
02
Commercial Partnerships
Sponsorships, brand deals and partnership programs — negotiated and run directly. €300K+ closed to date.
03
Creator & Influencer Programs
Running creator campaigns the way they actually work. Up to 36 creators in a single program, 90%+ completion.
04
Team Leadership & Hiring
Led teams up to 15+ across creative and technical roles. Interviewed 50+ candidates and made the calls.
05
Operations & Delivery
Capacity planning, stakeholder management and getting projects out the door. 20+ client accounts at a time.
06
Creative Direction
Art direction and content strategy that comes from years inside production — not from the outside looking in.
// 03 — Selected Work
Selected work.
Talent / Commercial02
iCrazyTeddy
Talent manager and commercial lead. Closed €300K+ in sponsorships and brand deals.
TalentSponsorships€300K+
Creative Operations03
Content Powerhouse — Interim CD
Held creative operations together across 20+ client accounts. Hiring, reviews, staffing, renewals and budgets.
Creative OpsHiring20+ Accounts
Business Development04
Nutaku — Business Consultant
Reviewed publishing opportunities, set up the outbound pipeline, and ran onboarding for new partners.
BDOutboundPublishing
Entertainment / Production05
Minkie & Mozzie
Built and launched a 30-episode children's series. Took it from idea to handover with a specialist studio.
FormatProduction
Events / Experiential06
Masters Expo
Designed the main booth and ran it on the floor. Took home the Most Creative Award.
EventsAward
// 04 — Track Record
Seven years. Real numbers.
01 / 06
€300K+
In sponsorships and partnerships closed
02 / 06
15+
People led across creative and technical teams
03 / 06
36
Creators run in a single program
04 / 06
20+
Client accounts handled at the same time
05 / 06
50+
Candidates interviewed and hired across roles
06 / 06
7+
Years in gaming, media and the creator space
// Also
Talk about a buildI also build websites and landing pages for creators and teams who want a sharper place to send people.
// Let's talk
Get in touch.
Open to leadership roles, consulting work, partnerships and projects worth getting in a room for.