01
MapleStory Universe
- Ran a program with 36 creators
- 1M+ impressions across the campaign
- 90%+ of creators delivered on time
- Owned creator comms and execution
// Founder Profile
Jonathan
Breeschooten
Growth, partnerships and creator marketing
Seven years in gaming, media and the creator space. I lead teams, close partnerships and run creator programs. I do the work myself — and that's usually why people hire me.
// Career Highlights
06 metrics
01
€300K+
In partnerships closed
02
15+
People led directly
03
36
Creators in a single program
04
20+
Client accounts at once
05
50+
Candidates interviewed
06
7+
Years in the industry
// About
Background.
Started in game development and character art. Moved into creative leadership and business development from there — and kept ending up in the spot where the craft, the operations and the commercial side all meet.
The last seven years have been leading teams, running hiring, managing creator programs and steering marketing across gaming, content and digital media.
These days most of the work is closing partnerships, running creator programs and helping teams that need someone in the room who's done the job before — not someone to write the deck.
// Experience
Timeline.
01 · 2023 — Present
Nevalence
Founder
- Work with creators, founders and brands on growth, positioning and monetisation
- Run commercial negotiations and partnership deals directly
- Set up the marketing and BD systems teams keep using after I leave
- Own client projects from first call to delivery
02 · 2024 — Present
iCrazyTeddy
Talent Manager & Commercial Lead
- Closed €300K+ in sponsorships and brand deals
- Lead commercial strategy and negotiate with brands and agencies directly
- Run creator performance, campaigns and reporting across multiple partnerships
- Keep relationships warm with brands, agencies, events and platforms
03 · 2025 — Present
The Blurb
Growth Lead / Strategy
- Built the outbound pipeline and partnership process from scratch
- Set up the creator marketing playbook the team runs on
- Did the market research that informed positioning and pricing
- Helped land new clients and revenue
04 · 2025 — 2026
Nutaku
Business Consultant
- Reviewed publishing opportunities and partnership leads
- Built the outbound pipeline and outreach process
- Handled partner onboarding and account relationships
- Supported new market and category expansion
05 · 2025 — 2026
StreamQuest.io
Founding Partner
- Helped shape product positioning and the go-to-market
- Designed the partnership model and outreach
- Worked on creator acquisition and early platform growth
06 · 2024
Content Powerhouse
Interim Creative Director
- Held creative operations together across 20+ client accounts
- Managed capacity, performance and delivery across editors and designers
- Ran hiring and onboarding for new creative talent
- Owned staffing decisions, contracts, budgets and resourcing
07 · 2023 — 2024
Gaming Studio
Art Director & Business Development
- Ran day-to-day operations across a 15+ person team of developers, artists and producers
- Owned project prioritisation, production planning and quality of what shipped
- Hired and onboarded both creative and technical roles
- Handled all client relationships and stakeholder communication
- Led the creative work while pushing commercial growth
// Selected Projects
Work that shipped.
02
Minkie & Mozzie
- Built and launched a 30-episode kids series
- Led development and production
- Handed execution over to a specialist studio
03
Masters Expo
- Designed and ran the main booth on-site
- Won the Most Creative Award
- International event, premium production
// Core Expertise
Disciplines.
Growth StrategyBusiness DevelopmentCommercial PartnershipsCreator MarketingInfluencer ProgramsTeam LeadershipRecruitment & HiringStakeholder ManagementCampaign ManagementProject ManagementContent StrategyGo-To-Market StrategyCommercial NegotiationPerformance Analysis
// Contact
Let's talk.
Open to leadership roles, consulting, partnerships and projects worth showing up for.